History of Shinsen
Higashi Shuzo was founded in 1860 late in the Edo Period. The present head of the family is the Seventh since the time of foundation. When it was founded, it was surrounded by countryside, and made a sake in the water that was pumped from a nearby shrine is beginning.
Ever since then, the Higashi family has continued to make this sake in the beautiful countryside.
QUALITY
FACTORY
The brewery of Higashi Sake Brewery is made of stone
Our 12 buildings which includes sake breweries and residential buildings, were registered as a cultural property on January 8, 2009. The design of our sake breweries received great reviews. Three breweries are made of local tuff bricks (Kanagasoishi) and one has a western style, wooden-covered with stained-glass windows. These 4 breweries received especially high evaluation marks because of their rare and wonderful design.
It seems like the tea-ceremony house and the sukiya-zukuri style of building is whispering our sake master's secret message to any visitor who sees it.
The committee members commented that the sake breweries are very small in appearance, but the harmony of breweries and residence makes visitors imagine themselves as ancient prosperous sake brewers.
The Warehouse of Stone
Our founder, Gen'uemon, started his business 150 years ago. He brewed Sake from local brewer's rice. We won't forget his passion for brewage. We are dedicated in keeping the tradition of brewing delicious Sake.
Sukiya-zukuri style : It is one type of Japanese residential architectural style which incorporates a number of tea ceremony house features.
Higashi Sake Brewing Company,Ltd Location
Our brewery is located in Ishikawa. Isikawa is blessed with nature, surrounded by mountains (including Mt.Hakusan) and Japan Sea. The Sake brewed with the clear and good-tasting water of Mt.Hakusan goes well with fresh foods from the sea.
Corporate profile
Brewery Name Higashi Sake brewing Company ,Ltd.
Location 35 Nodamachi, Komatsu City, Ishikawa Prefecture, 923-0033
Representative Name Yusuke Higashi
Brand Sinsen
Establish 1860
CONTACT US
E-mail : info@sake-sinsen.co.jp TEL : +81-761-22-2301 (Japanese Only）
We are currently shipping to France and Germany, China, Hong Kong, Taiwan, Singapore.
Taisyo
Daiginjo
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HONOR PRIZE
Annual Japan Sake Awards 2026 Gold Medal
Kanazawa Regional Taxation Bureau Sake Awards 2026 Gold Medal
Kanazawa Regional Taxation Bureau Sake Awards 2022 Gold Medal
Yamada Nishiki Sake rice preferably polished up to 35%, fermented and brewed with great care at low temperature for a long period of time results in finest quality Daiginjou sake. Exceptionally smooth and delicate flavour and fresh, lively fragrance.Well-balanced
SHINSEN DAIGINJO
Daiginjo
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HONOR PRIZE
Kanazawa Regional Taxation Bureau Sake Awards 2026 Gold Medal
Kanazawa Regional Taxation Bureau Sake Awards 2025 Gold Medal
Kanazawa Regional Taxation Bureau Sake Awards 2024 Gold Medal
The “Shinsen Daiginjo” was an Adopted by Japan AirForceOne
This Daiginjo sake boasts a well-balanced aroma and flavor with a fruity character. It's a proud product of Shinsen.
Junmai Daiginjo
Junmai Daiginjo
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HONOR PRIZE
KURA MASTER2022 GOLD MEDAL
This is a rich, dry Junmai Daiginjo sake that brings out the delicious flavor of the "Yamada Nishiki" rice used as its raw material. It pairs well with Japanese cuisine.
This Junmai Daiginjo is loved by sake lovers.
JunmaiDaiginjo BLANC
JunmaiDaigijo
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HONOR PRIZE
KURAMASTER2026 Gold Medal
A smooth refreshing and elegant finish
Made with “Hyakumangoku no Shiro,” a sake-brewing rice variety developed by Ishikawa Prefecture, and brewed using local Kanazawa yeast and Noto-Kirishima azalea yeast, this sake offers a smooth, refreshing, and elegant finish. This is sake for a new era.
Junmaiginjo Umakuti
Jummai ginjo
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HONOR PRIZE
FÉMINALISE 2026 Gold Medal
FÉMINALISE 2025 Gold Medal
Kan SAKE AWARD 2024 GOLD Medal
The Fine SAKE Award,Japan 2024 Gold Medal
FÉMINALISE 2024 Gold Medal
The Fine SAKE Award,Japan 2023]Gold Medal
FÉMINALISE 2021 Gold Medal
Super sweet. However, the aftertaste clearly.
Junmaiginjo BlueLabel
Jummai ginjo
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HONOR PRIZE
Kan Sake AWARD 2025 GOLD MEDAL
KURAMASTER2021 GOLD MEDAL
KURAMASTER2020 Platinum
The “BlueLabel”of sake uses the yamadanishiki rice from the Ishikawa prefecture.and Kanazawa Kobo of Kyoukai Kobo.Refined taste.
It is the most popular local dry type of mellow umami.
Hotarumai Plus
Jummai
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HONOR PRIZE
KURAMASTER2025 Platinum
KURAMASTER2025 Excellence Award
Komatsumon Award GOLD MEDAL
The Fine SAKE Award,Japan 2025 GOLD MEDAL
Using only the premium Koshihikari rice, Hotarumai Organic Junmai Sake is Sharp and exhilarating. Dry and Light-bodied.
It is the latest sake targeting women and young people.
Kissyou Sinsen
Honjouzo
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HONOR PRIZE
Kan Sake AWARD THE BEST GOLD MEDAL
Each variety has its own rich flavor , and is suitable for any type of serving --warmed, cooled , on the rocks even hot water stirred in.