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Higashi Sake Brewing Company ,LTD.
since 1860

History of Shinsen

Higashi Shuzo was founded in 1860 late in the Edo Period. The present head of the family is the Seventh since the time of foundation. When it was founded, it was surrounded by countryside, and made a sake in the water that was pumped from a nearby shrine is beginning.
Ever since then, the Higashi family has continued to make this sake in the beautiful countryside.




The brewery of Higashi Sake Brewery is made of stone

Our 12 buildings which includes sake breweries and residential buildings, were registered as a cultural property on January 8, 2009. The design of our sake breweries received great reviews. Three breweries are made of local tuff bricks (Kanagasoishi) and one has a western style, wooden-covered with stained-glass windows. These 4 breweries received especially high evaluation marks because of their rare and wonderful design.
It seems like the tea-ceremony house and the sukiya-zukuri style of building is whispering our sake master's secret message to any visitor who sees it.
The committee members commented that the sake breweries are very small in appearance, but the harmony of breweries and residence makes visitors imagine themselves as ancient prosperous sake brewers.

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The Warehouse of Stone

The feudal lord of Kaga domain, Toshitsune MAEDA, moved from Kanazawa to our city Komatsu and lived in Komatsu castle after his retirement. He established the culture of cuisine and tea ceremony.
Our founder, Gen'uemon, started his business 150 years ago. He brewed Sake from local brewer's rice. We won't forget his passion for brewage. We are dedicated in keeping the tradition of brewing delicious Sake.

Sukiya-zukuri style : It is one type of Japanese residential architectural style which incorporates a number of tea ceremony house features.

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Higashi Sake Brewing Company,Ltd Location

Our brewery is located in Ishikawa. Isikawa is blessed with nature, surrounded by mountains (including Mt.Hakusan) and Japan Sea. The Sake brewed with the clear and good-tasting water of Mt.Hakusan goes well with fresh foods from the sea.


Corporate profile

Brewery Name                      Higashi Sake brewing Company ,Ltd.

Location         35 Nodamachi, Komatsu City, Ishikawa Prefecture,   923-0033

Representative Name      Yusuke Higashi

Brand           Sinsen

Establish           1860

E-mail :   TEL : +81-761-22-2301 (Japanese Only)
We are currently shipping to USA and France, Germany, China, Hong Kong, Taiwan.



2019: United Kingdom was awarded again
a 'a prize' byThe International Wine Challenge

Yamada Nishiki Sake rice preferably polished up to 35%, fermented and brewed with great care at low temperature for a long period of time results in finest quality Daiginjou sake. Exceptionally smooth and delicate flavour and fresh, lively fragrance.Well-balanced



Kanazawa Regional Taxation Bureau Sake Awards 2018 
2019: United Kingdom was awarded again
a 'a prize' byThe International Wine Challenge

The “Shinsen Daiginjo” was an Adopted by Japan AirForceOne 
“a sake that is rich” and “a sake that is fruity”

Junmai Daiginjo


Tanrei Dry

The “Shinsen Junmai Daiginjo”of sake uses the yamada nishiki rice from the Hyogo prefecture, also known as the ‘King Of Sake Rice’.

Junmaiginjo Umakuti

Jummai ginjo

Awarded the highest Gold Award at
[The Fine SAKE Award,Japan 2018]
Awarded the Gold Award at
[The Fine SAKE Award,Japan 2019]

Super sweet. However, the aftertaste clearly.

Junmaiginjo BlueLabel


KURAMASTER2020 Platina

The “BlueLabel”of sake uses the yamadanishiki rice from the Ishikawa prefecture.and Kanazawa Kobo of Kyoukai Kobo.Refined taste.



Organic Junmai Sake
Koshihikari Rice
Awarded the highest Gold Award at

Using only the premium Koshihikari rice, Hotarumai Organic Junmai Sake is Sharp and exhilarating. Dry and Light-bodied.

Kissyou Sinsen


Kan Sake AWARD
The best gold medal


Each variety has its own rich flavor , and is suitable for any type of serving --warmed, cooled , on the rocks even  hot water stirred in.